Why The Amul Ad On Preity Zinta & Ness Wadia Is NOT Funny

Preity Zinta has lately been trending on all news channels, be it the more serious newspapers or the tabloids. We’re sure we don’t really need to update you on why. The actress and IPL team owner has filed an FIR against co-owner of Kings XI Punjab and former boyfriend Ness Wadia, and the Mumbai police have registered her complaint under sections 509 and 354 (outraging a woman’s modesty), 504 (breach of peace) and 506 (criminal intimidation).

Now we always look forward to Amul’s campaigns, which usually have a very witty take on the hottest news topics. But we feel that their most recent one that focuses on this incident is in poor taste.

amul ad on preity zinta and ness wadia

Granted that many of us do love to gossip about Bollywood films and personalities. After all, it’s the biggest source of entertainment in our country. But is it fair to de-humanise a public personality when it comes to a matter as serious as intimidation and molestation? Should we not be drawing the line somewhere? Is this really a scandal or a ‘mess’ as Amul puts it or a serious allegation against a powerful industrialist?

News channel Times Now had used the hashtag #PreityNessMess to talk about this topic on Twitter. It saw some backlash from Twitter followers. See their tweets below.

Whether these charges are baseless or not and what the conclusion will be after any evidence or witnesses, only time will tell. Preity Zinta has shared a note on Facebook clarifying her stance. So for now, why not applaud a woman standing up for her dignity rather than making a joke of the whole thing? You might not give her the benefit of the doubt and call it a publicity stunt, but even in that case there’s nothing funny about the whole incident.

What do you think of the Amul ad? Tell us your thoughts below.

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