Some Bag Love With The Creators Of Metamorphosis
When it comes to some fabulous arm candy, we knew we had struck gold when we came across trendy bag brand, Metamorphosis. With chic and hip styles in fresh, bright colours, you will be itching to wrap your fingers around one of their creations. It’s only natural that we grabbed a chance to chat with the founders of the classy bag brand, Karishma and Tanvi as they gear up for their next power collection.
Can you tell us the story behind naming your brand ‘Metamorphosis’?
Metamorphosis means transformation. We aim to transform with our style. Reinvent a boring outfit with a chic and trendy Metamorphosis bag! That’s our motto! Having completely different sensibilities in terms of our personal style, our bags are a blend of the subtle and the bold. Keeping that in mind Metamorphosis seemed very apt.
With immense competition in the market for handbags, how and why would Metamorphosis stand out?
We keep up with the current trends but with our own twist. We make our own trends. Our ikat, monochrome and transparent bags were a rage. We want the Indian buyer to be more experimental with their style, more bold and confident. So we give them exactly that!
Your designs are very young, hip and zesty. Where do you seek inspiration from for your designs?
We always incorporate our own style into whatever we create. We love to experiment. The zeal in us to always create something new keeps us on our toes and always results in a different and trendy collection.
Give us your take on retailing through an online store?
Online stores are huge all over the world. But India has caught onto it and how! The new age working women find it so much easier to shop online. Now that all the online stores offer cash on delivery, it makes it very convenient for them to get whatever they want delivered to their doorstep.
Do you plan to venture into designing other accessories and apparel?
Our other venture is a work in progress and will be launched very soon….
Which established brand would you love to collaborate with?
We would love to collaborate with Pernia Qureshi’s “ Pernia’s Pop up Shop”. Love their stuff!
Can you give us a few style tips on the type of bags every girl should have in her wardrobe?
*We always recommend a monochrome. For the ones who like to dress a little subtly, it spices up any plain outfit. And for the bold ones, print on print is the way to go!
*When dressed in neutrals, experiment with accents- go with a pop-coloured bag!
* You can never go wrong with a gold or black clutch. It goes with any western or traditional outfit.
Name some celebrities who you think would carry off your creations best.
Deepika Padukone and Sonam Kapoor!
A quickie on your tie-up with Shop InOnIt.
A one-stop destination for anything fun and quirky!
For their new collection, the two trendsetters have plenty of trendy box clutches and fun, flirty slings in store for us among other things. Gold, red and black are going to be a big part of their collection, just in time for the festive season. They also have lots more fresh, neon creations to look forward to. All in all, we know we’ll definitely find something unique and fun to add to our closets.