Bhumika behind Shyamal and Bhumika Speak to us on their New Collection

In On It caught up with Bhumika and Shyamal Shodhan who are the designers behind the label SHYAMAL & BHUMIKA at AMARA to talk about their collection on display at the store that recently raised a significant amount of money for the Gujarat Cancer Society  and about their future plans.

Check out the Interview with Bhumika:

Check out pictures of their collection:

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About the Designers

Bhumika and Shyamal Shodhan started off in fashion in the year 2000 in the western city of Ahmedabad, India. Bhumika’s passion for textiles and fashion led her to study fashion design at the National Institute of Fashion Technology . Shyamal studied at the Central St.Martins College of Art & Design in London and thereafter studied Italian Design in Milan. They together established the label SHYAMAL & BHUMIKA. Shyamal & Bhumika  is globally famous for its Indian wear collections which it retails from a network of stores in Mumbai, New Delhi, Chennai, New York, Ahmedabad, Chicago and several other cities.

Nominated for Best Indian Wear at the Marie Claire India Fashion Awards the  designers believe in using Indian artisan techniques for their collections and their love for Indian heritage and craft promises to take them to the world. The designers are also involved in research and revival of various dying crafts.

Their recent philanthropic endeavor , a fundraiser fashion evening for cancer patients  along with Sonakshi Sinha, Saif Ali Khan , Salim-Suleiman and Sandeep Soparkarr raised a few crores for the Gujarat Cancer Society.

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