Luxury Goes High Street: 7 Designer Collections That Won’t Burn A Hole In Your Pocket
If I even get a whiff that my favourite designer is collaborating with a high-street brand and they are going to release a collection together, I immediately take out my running shoes, tie a bandana around my head (like Rambo) with motivational music playing on my MP3—after all, it’s going to be a battle to get that perfect dress or pair of shoes that would be out of my budget on a normal day before they disappear from the racks.
Since the first collaboration between J.C Penney and Halston in 1983, more and more luxury designers are partnering with popular, high-street brands like H&M, Macy’s and Banana Republic to create exclusive collections. For the brands, it’s a way to cash in on the name, while designers give the average woman the chance to wear their exquisite designs. Here are a few famous collaborations and some I am eagerly waiting for.
1. Isabel Marant For H&M (2013)
The Swedish brand is notorious for collaborating with some of the world’s most famous designers, including Jimmy Choo, Karl Lagerfeld and Stella McCartney. Last November, French designer Isabel Marant got together with them to launch a collection featuring masculine-influenced coats, cropped pants, multi-coloured and textured jackets, and printed dresses. The collection was a hit, with people lining up to get into the store before opening time.
2. Diane Von Furstenberg For Baby Gap (2013)
This is the Belgian designer’s second collaboration with the Baby Gap and Gap Kids line. Diane has incorporated her signature prints and the wrap dress into the collection, which was inspired by the African safari. Pieces include bright printed shorts, dresses, swimwear and accessories.
3. Jil Sander For Uniqlo (2009-2012)
Jil Sander’s collaboration with Japanese high-street chain Uniqlo resulted in an understated collection, which she sold not under her own name but under the +J brand. The mostly winterwear range incorporated her minimalistic style and precision-cut tailoring. The collaboration was so successful that the relationship lasted for three whole years.
4. Roland Mouret For Banana Republic (2014)
Roland made his mark in the fashion world with his iconic moon and galaxy dresses, which have been spotted on celebrities including Victoria Beckham, Cameron Diaz and Julianne Hough. The Banana Republic collection includes his style of figure-accentuating bodycon dresses, along with pencil skirts, high-waisted trousers and zip-up tops. The colour-block dresses add a surprising touch to the collection, which is otherwise ruled by black, white, navy blue and red. The range, made available to purchase from 7 August, is available here.
5. Stylista.com (2013)
This online shopping site has collaborated with some well-known Indian designers to create limited-edition collections at affordable prices. Designers on board here include Wendell Rodricks, with his simplistic patterns and dark silhouettes; Nishka Lulla’s fresh and pastel palette for young fashionistas; and Priyadarshini Rao’s East-meets-West fusion. Their soon-to-launch collections include Masaba Gupta, Neeta Lulla, Shivan & Narresh and Monica Dogra. You can shop the range here.
6. Alexander Wang For H&M (2014)
We’re really looking forward to H&M’s amazing collaboration with the young and cool Alexander Wang, creative director of Balenciaga. The collection, set to launch on 6 November, will include Wang’s contemporary urban designs and chic style.
7. Altuzarra For Target (2014)
Target is no stranger to fashion collaborations, having teamed up with designers like Zac Posen, Isaac Mizrahi and Anna Sui in the past. Recently, they announced a venture with Joseph Altuzarra, the CFDA Vogue Fashion Fund Winner 2011. Altuzarra, famous for creating feminine and sexy designs, has had his creations worn by the likes of Jennifer Lawrence, Cate Blanchett and Megan Fox. The collection is set to launch on 14 September.
Images courtesy: backseatstylers.com, besthomegallery.com, hercampus.com, news.instyle.com, nydailynews.com, freelancetheworkspace.com, influenceblog.net
Alberta Ferrettalra Macy