Gig With A Difference: Head To Atma’s UNITE Event TONIGHT!

Out of the thousands of NGOs that work for empowering children, only a few have the resources to create a 180-degree change. For the rest there is Atma, a non-profit that provides intensive support to educational and social enterprises, helping them solve their operational challenges and plan for their growth.

Tonight, at their annual fundraiser UNITE, notable artists will perform and there will be grab-worthy offers on auction. Check out why you must visit this event.

Host: Stand-up comic Abish Mathew.

Atma UNITE - abish
Opening Act: Singer-songwriter Ronit Sarkar, aka Awkward Bong.

Atma UNITE - bong
Headlining the Event: Award-winning pop-rock cover band The Other People, along with musical sensation and connoisseur, Luke Kenny.

Atma UNITE - other people
The Other People has opened for the India tours of numerous international artists such as DJ Edward Maya, Michael Learns to Rock and Bedouin SoundClash. Says lead vocalist Zarir Warden, “We are big supporters of Atma and the exemplary work that they are doing in Mumbai. UNITE is a fantastic event that brings together musicians and music lovers in support of quality education and we are excited to be supporting them for the second year in a row!”

Venue: Bungalow 9, St John Baptist Road, Bandra West, Mumbai 400 050
Date: 7 May
Time: 7pm-1am
Donation/Entry: Rs 2,000 which includes unlimited appetisers and wine.

We spoke with Mary Ellen, the Director of Atma, to delve further on the working of this NGO and give tips on how you can make a difference.

atma UNITE - mary ellen

1. Can you tell us how Atma works with other NGOs?
The Atma Accelerator programme guides and offers expertise in management and programme delivery. Our support enables the NGOs to become sustainable and impactful channels to deliver support to those in need.

2. What was the motivation behind it?
We realised that non-profits are mostly good at running the programmes the help those in need. But they also need to learn how to make their organisation more effective, focused and sustainable. Somebody, somewhere needed to provide them with that support. And that’s where Atma came in.

3. Which organisations have benefited with Atma?
Mumbai Mobile Creches, Avanti Fellows, Reality Gives and Muktangan are a few that have grown with our support. As of today, 26 non-profits have gone through the programme.

4. What was the most touching moment while working with Atma?
In 2012, Atma conducted workshops with Sahyog, an organisation that provides life skills to young women. When the girls first walked into our office, they were shy and reserved. Three months into the programme, we saw a noticeable change in how they interacted with people. Today, some of the girls from the programme are working with other non-profit organisations as librarians.

Atma UNITE - Sahyog

5. Finally, how can we make a difference?
Non-profits are often on the lookout for skilled volunteers to spend some time and help them figure out solutions to their challenges. Atma helps find such people, evaluate their skill sets and place them. Donating money is a valuable contribution, but spending time and understanding the problem is more powerful.

Do your bit for the society while you enjoy your mid-week break—go for the Atma UNITE gig tonight.

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Image courtesy: popsplat.in, nh7.in, ibnlive.in.com

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