InOnIt Guides: Online Swimwear Shopping

Online Swimwear Shopping

Beach hats, colourful waterproof bags, bright flipflops and fab sunglasses. Check. What about that perfect swimsuit, though? Online swimwear shopping is quite rare yet, because who wouldn’t be hesitant to buy body hugging apparel with so much skin show, without first trying it. Fret not! We have hunted down some great e-stores for swimwear in India that will change your mind about buying your next bikini online. Freestyle your way to the best picks!


Avoiding the same old bikinis and monokinis, Flirtatious swimwear will give you an edge above the rest with looks that do not feature extreme cuts and patterns. Pops of neon, flirty backs and full sleeved swimwear in bright colours were some of our favourites here. Apart from swimsuits, choose from vintage corsets to ankle length sarongs to doll up yourself, or go bold with their halter necklines and bandage swimwear that will crank up some fashion heat. They sell through their Facebook page, and we love the burst of freshness this brand brings forward.

Shop from Flirtatious here.

The Beach Company

The beach bums at The Beach Company love the water, and everything related to it. So you will find trendy swimwear, fun accessories, swim supplies, and holiday essentials here in abundance. Women and men can choose from a variety of swimwear, pretty sarongs, swim equipment, bags and hats, suncare and even summer reads. They also have cute products for kids such as snorkels, swim rings, goggles and more. Plus, they have a blog that gives you insights on the beach life!

Shop from The Beach Company here.

Straps and Strings

If you’re all about the label that comes with a clothing item, then swimwear is no exception to your shopping list. Straps and Strings houses a host of designer swimming apparel with fluid prints and alluring cuts that will up your fashion quotient to an extremely high level. Maybe then a little burn in your pocket is worth it. Shivan and Narresh’s bodysuit with accentuated shoulders, Christies Hawaiian bikini set, Elizabeth Hurley’s Gold Chloe bikini will leave you craving a new swimwear wardrobe!

Shop from Straps and Strings here.

The Closet Label

Recently launched, The Closet Label is a fashion store that has collections personally curated by fashionista Malaika Arora Khan. We fell in love with their swim collection instantly, when we saw the sea green retro bikini that is priced at Rs. 2,900. They have just a few products, but for all body types. Halternecks, mint green cover up, shorts and more form a part of their latest collection.

Shop from The Closet Label here.


From simple cuts and bold colours to fringed necklines and polka dotted bikinis, Koovs caters to an audience that loves to swim and have fun. It’s priced practically, though it may not have way too many options to choose from. The store also has beachwear such as cropped tops, katans, coverups, sarongs and more to accessorise your swimwear. They house brands such as Marie Meili, Speedo, French Connection, and KOOVS. Koovs also happens to be the first retailer in India to have brought down swimwear by London based American designer Melissa Odabash. 

Shop from Koovs here.

Pretty Secrets

With swimsuits starting from Rs. 799, this can well be the virtual fashion street for shopping swimwear. Pretty secrets has a wide range of bodysuits, sarongs and bikini sets that are economical and practical. We like how you will find a plain single-coloured bikini set in almost all the possible colours you could think of.

Shop from Pretty Secrets here.


If you’re looking for custom made swimwear to suit your bodytype to the tee, then stop over at Mazzaluna’s e-store. Two-tone bikinis and off shoulders for women, box cuts for men, and wetsuits for kids is what you will see in this virtual world. You can choose your size and colour preference and they will personalise the swimwear to look exactly like how you want it. Who said only Victoria Secret models could sport a sexy back?

Shop from Mezzaluna here.

Shop InOnIt

This one-stop online shopping destination has a range of fun, quirky and bright beachwear for the feminine and girly to the bold and eccentric ladies. Pretty floral kimonos, beach pants, monochrome sarongs, flirty bikinis and sequinned coverups for a rather glamorous look, are some of the products we love at Shop InOnIt. They accept cash on delivery across India and international shipping is also undertaken.

Shop from Shop InOnIt here.

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