Who knew that a love for DIY Fashion would lead to an outcome of some of the prettiest handbags strolling around town on the arms of some delighted, young ladies!
Meet Kejal Savla and Purvi Valia, who became friends in their Commercial Art undergraduate program at Rachana Sansad College of Applied Art & Craft. Because of a fondness for personalizing their frills, be it fun jewellery or handcrafted bags, they always flaunted one-of-a-kind accessories. Being prodded and probed on where they picked up such unique pieces from, led to an experiment of sorts. They opted out of the 9 to 5 race, designed and created a collection of bags to start with, and handed it out to their friends and family. Raving reviews and determined demands later, they launched their own brand in 2011, which is now WINK! Today Wink has grown to the extent, where Kejal and Purvi deliver products across India and accept online payments or cash.
The bags are designed and handcrafted by the ladies themselves, and as Kejal puts it so eloquently, “In life, we have chosen to let ourselves simply BE, so even as we design we try not to think about trends or conventional patterns.” Brainstorming takes a back seat as creative juices and style inputs flow effortlessly. The end result is stylishly simple bags that even the owners would love to carry and strut around. Be it a carefree sling, or a feminine clutch, their bags break the monotony that everyday life can set you in.
While they retail from Amara at Kemps Corner, Magnolia at Juhu, Sajana at Colaba and Sobo at Hughes Road, you can also place an order from their Facebook page, www.facebook.com/winkaccessories
. For more information, you can also contact Kejal Savla at 9820179649 or Purvi Valia at 9821888555 or email them at firstname.lastname@example.org.
Smile and Wink being their motto, the bags will be your new BFFs as you will refuse to let them out of your sight even for a minute!