What Does The Phrase ‘Like A Girl’ Mean To You? A Gender Stereotype Redefined
God knows we need advertisements that break free from gender stereotyping in our country—especially since we’re constantly subjected to ads for products such as Fair & Lovely and this. Which is why it is refreshing to see how American feminine hygiene brand, Always, has used this subject to make a point. The new Always ad, directed by award-winning documentary filmmaker Lauren Greenfield, is part of their larger #LikeAGirl campaign which highlights the self-esteem crisis pubescent girls go through.
We’re loving the video which starts off by asking grown women and men what the phrase ‘like a girl’ means to them. The response is troubling—they squeal, flail their arms and make dumb gestures. In contrast, when the same question is posed to young girls aged nine to 13, you see a completely different response. Since when did ‘like a girl’ become an insult, the ad begs to know. It left us feeling sad and upset, yet empowered at the same time. Let’s make #LikeAGirl mean amazing things, the video says. We couldn’t agree more!
What is your take on this ad? Drop us a line and let us know.
Photo courtesy: Always/Likeagirl