Pipa + Bella: Notch Up Your Glam Quotient & Even Become A Stylist


Using an innovative shopping concept that sells ultra trendy jewellery for Indian women who are spunky yet classy and spontaneous yet graceful, it definitely is worth getting your hands on a Pipa & Bella bauble. We give you the perfect chance as they are giving an exclusive 15% discount to all you InOnIt readers till 24th Decemeber. All you have to do is mention the “holiday code” to the directed stylist to get the offer. We get to know all about the brand from founders, Shuchi Pandya and Komal Goel who give us even more reasons to indulge in these gorgeous trinkets. After all, ’tis the season to be sparkly!

Pipa & Bella

Pipa & Bella

What made you start Pipa & Bella?

Having been in the jewellery industry for many years, Komal and I wanted to create a business that went beyond just providing a good quality product. After much research we felt that there was a strong business case for a direct selling channel within the jewellery industry. The Indian social dynamic is designed for social & personal shopping. What we’re doing is combining the best of technology, e-commerce and personal service to create a unique shopping experience for the customer. In addition, our business model gives women an opportunity to launch their own jewellery business. Our goal is to create fashion entrepreneurs, who run their own business their own way and don’t have to worry about huge investments, inventory issues, or day-to-day hassles.

How did the name Pipa & Bella come about?

We wanted our brand to reflect the modern Indian woman and her ability to carry her own style confidently. Pipa in colloquial Spanish means “to have fun” – ie representing someone who is adventurous, spunky, a bull in a China shop; Bella in Italian is someone who is generally organized, demure, classic, and graceful. The idea is that we’re all a little bit of both, but can most likely relate to one more than the other. Our products reflect the same diversity – from bold, statement pieces to delicate, simple & classic pieces.

Who is the ideal Pipa & Bella woman?

 The ideal Pipa & Bella woman is someone who wears what she feels most comfortable in, and most importantly knows how to own her style. We have products for a variety of different aesthetics – minimalistic/simple to complex/statement pieces.

What procedure does one need to follow to purchase a Pipa & Bella product? 

1)      Go to http://www.pipabella.com and click on Login in the top right corner

2)      Register as a customer in 2 easy steps

3)      In your account dashboard, you can browse our collection, and add products to your wish list.

4)      Hit “send wish list to stylist” at the end of the process. Within 24 hours, a Stylist will be in touch with you to confirm your order

5)      You can pay via COD, net banking, credit card, and we offer free shipping all over India

Is there a reason why people can only purchase Pipa & Bella baubles through a stylist? 

Our Stylists are the most important part of our unique and personal shopping experience. They have been trained by our fashion and styling team to help you pick out items that best suit your needs.

Who can become a stylist? What is the criteria for being a Pipa & Bella stylist and what are the benefits?

 Anyone with a passion to become a fashion entrepreneur and is looking for a flexible career opportunity can become a Stylist. We don’t have any specific criteria, except that they should plan to organize a trunk show within the first month of their becoming a Stylist. We help our Stylists through the process and have monthly training sessions to guide them on how to increase their own business.

The starter kit costs Rs. 1,299 and with this we offer a Rs. 5000 credit to buy their initial samples. This is generally about 8-9 pieces of jewellery. Anything above and beyond, is offered at 50% off for the first personal purchase and 30% for all subsequent personal purchases. For all trunk show & non-trunk show sales (eg: online sales), our Stylists earn a commission.

Who designs the accessories? 

Our jewelry is handpicked from our NY-based designers.

With so many accessory brands and independent designers around, why should a shopaholic buy Pipa & Bella jewellery? What sets you apart? (Your USP)

What sets us apart is not only our unique product, but also the personal service we provide through our innovative distribution channel.  Our jewelry is not sold in stores but through our team of trained “stylists” who sell to their social networks via social media and trunk shows. By bringing our store straight into homes, we aim to provide our customers with the perfect personalized shopping experience.

A shopaholic would buy our jewellery because our products are carefully designed and curated to cater to many different styles. Most importantly, our jewellery is light on the wallet. Our background in jewellery manufacturing ensures that we provide fantastic quality products that last for a long time.

How often do you come out with a new collection? Can you give us a sneak peek into your next collection and future plans?

 We launch a new collection every 3 months and we’re very excited about our next collection this Spring.

What is your personal favourite item of jewellery from Pipa & Bella?

 It’s hard to pick one, they are all our babies.  But if we had to pick one, I’d say it would be the “Shanghai Tassle Pendant Necklace.”  It has a strong balance between it’s bold composition and delicate detailing.  It was inspired by the art deco era, a time when architecture, art, and jewelry were so elegantly adventurous for it’s time.

Which celebrity would you love to see carrying off a Pipa & Bella accessory?

 We would love to see Sameera Reddy or Kalki Koechlin in Pipa & Bella.  Not only are they beautiful, but more importantly, they are confident in being different.  Their style personality sets them apart from the rest.


As told to Priyanka Ghura

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