‘How New York Inspired My Jewellery,’ By Designer Riddhika Jesrani

Born in Mumbai and raised in Muscat, jewellery designer Riddhika Jesrani’s collections are edgy and innovative. With a degree from New York’s Parson’s The New School of Design, Riddhika combines the vibrance of all three cities in her jewellery. In a chat with InOnIt, just after a successful trunk show at Café Zoe, she talks about her inspirations, ideas and future dreams.


Your Spring Summer 2014 collection features a combination of beads, stones and aquatic designs. What inspired you to go for this collection?

“I love using animals and animal motifs in my designs. My travels and things around me usually inspire me. I was in Bali last year and the shades of the water, sounds of the ocean, and aquatic life inspired me to make my new collection water-themed.”

Where do you source the materials for your jewellery from?
“All the bits for the new collection and some of the past collections are manufactured in-house. I design all the pendants and earrings myself and have them made out of brass, steel or acrylic, depending upon the design. I source the beads and other findings from all over the world. It’s a trial-and-error process. I order the metal findings from Singapore or America; vintage beads from New York; kitschy beads from Hong Kong or China; and semi-precious beads locally.”

Riddhika Jesrani Spring Summer 2014 jewelleryJewellery from Riddhika Jesrani’s Spring Summer 2014 Collection. Buy it here and here.


You have lived in Mumbai, Muscat and New York. Do your designs find inspiration from these cities? In what way?

“Yes, my background has inspired me a lot. Growing up in the Middle East and being born Indian definitely adds to my design aesthetic. But New York is where I found my biggest inspiration. Everywhere I looked, there was something interesting. There were so many layers, there was chaos, organisation, activity, beauty, friends, fashion… That’s how my jewellery is so multilayered, with a lot of asymmetry, colour, humour and some vintage bits thrown in. NYC is also where I started my line, so it holds special significance in my heart.”

In which of these cities do you think the women are most experimental with their jewellery? Which is the most conventional?
“I think New York is the most experimental, followed by Bombay. Muscat is definitely more conventional.”

love india collection riddhika jesrani jewelleryJewellery from Riddhika Jesrani’s Love India collection


Your jewellery is very modern. Do you think it will fit well with the traditional outfits that a lot of women in India still wear? How?

“If you look at some of my past collections, you’ll notice that you can wear a lot of the beaded pieces with Indian outfits. The jewellery is quite versatile because of the colours, the different textures I use and the aesthetic. I also make custom pieces for my clients who want to wear my jewellery with Indian outfits. The new collections, however, I can see being more modern and not fitting in with traditional clothes. But that’s okay, because I like to make pieces that are not just for a particular kind of outfit.”

You’ve styled for a lot of celebrities. Who do you think has the most lust-worth jewellery collection and wears her jewellery best?
“I don’t know about their personal collections but I really like what Sonam Kapoor wears. It’s always different. I like what Neha Dhupia wears as well.”

Which jewellery designer’s (Indian or international) work do you admire?
“Elie Top at Lanvin Costume Jewelry; Esme and Zander from ‘Lunch at the Ritz’; Camille Miceli, who has now moved back to Louis Vuitton from Dior; and of course anything that Manish Arora creates works for me.”

Finally, what’s next on the cards for you?
“I just want to keep creating different pieces; keep it fresh and exciting for my customers and me. I want expand internationally and just do good quality work.”

You can buy Riddhika Jesrani’s designs at the following stores.
Mumbai
BOMBAY ELECTRIC: 1 Reay House, Best Marg, Colaba; bombayelectric.in
MAL (Kid’s line – Little Miss Sparkles available here): 50 Bhagwat, 2nd NS Rd, JVPD Scheme, Vile Parle West; malthestore.com
ATOSA: Aman Villa 6B, Anand Vihar CHS, 20th Road, Khar (W). Tel: 022 2605 2509

New Delhi
BLOOM: 2nd Floor, DLF Promenade, Vasant Kunj

Bangalore
YELLOW BUTTON: 787, 12th Main, 1st Cross, HAL 2nd Stage, Indiranagar; www.facebook.com/yellowbuttonstore

Online
FABULLOSO: www.fabulloso.com
UN BRIN EPICE: un-brin-epice.com

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