Unexpected But Amazing Celebrity Endorsements
Aside from their careers, celebrities also make the big bucks endorsing brands. As if we needed any more reason to envy them! The list of celeb endorsements can go on and on but off late, there have been a few collaborations that have taken us by surprise, in a good way. These stars have made big waves with their deals and created quite a buzz. Here are some unexpected but amazing celebrity endorsements.
Lady Gaga And Versace
The new face of Versace’s Spring/Summer 2014 campaign made us all gasp when first hearing the news but it is only fitting considering that Donatella Versace and Gaga are real-life besties. Far from her usual eccentricities, she looks like a complete stunner and freakishly identical to Donatella. Versace aimed to reflect its essence of creativity, fearlessness and experimentation and they couldn’t have been more bang on with this choice for their leading lady.
Priyanka Chopra And Guess
She proved to the world just how exotic she is and has made us proud thanks to being crowned the first non-white face of Guess. Following in the footsteps of huge names like Claudia Schiffer, Alessandra Ambrosio and Drew Barrymore, PC is the first Indian to become global ambassador of the American brand. Guess glorifies accomplished and dynamic women and Priyanka fit the bill perfectly. Kudos to her for bringing a little bit of India to billboards around the world.
Hugh Jackman And Micromax
Imagine our delight to see sexy Hollywood A-lister, Hugh Jackman on our TV screens promoting Micromax’s newest smartphone. India isn’t really known for technological advances so an international face is a good idea to put it on the global map we think. Besides, he is a welcome change from the usual SRK and Virat Kohli advertisements.
Waris Ahluwalia And GAP
One of the biggest retail giants in the world selecting a bearded man with a turban as the face of their Holiday 2013 campaign may sound unconventional but is a stroke of genius in curbing racial slurs. Sikhs have long since been targets of mistaken identity especially in countries like America and the UK. Indian American jewellery designer, Waris Ahluwalia of House of Waris played muse for the label which shall garner recognition and support for minority communities.
Beyonce Knowles And Pepsi
The Queen B isn’t known to lend her face to many brands but she signed a whopping $ 50 million deal with Pepsi. She received a lot of flack for the deal as Pepsi is known to have negative long-term effects on health. In her defence, the diva has said that many of her heroes have collaborated with the brand and it respects music and artistry. Needless to say, Pepsi sales skyrocketed in the US after their collaboration with the bombshell.
Justin Bieber and OPI
Roping in a boy to promote nail polish may sound absurd but if you think about it, it’s actually a smart move. A girl magnet like him can have girls changing their nail shades with the blink of an eye. The Biebs released the line around the world in his ‘Baby’ days and it was an instant success amongst screaming fans.